Pantone is the de facto standard in terms of accuracy of the colors in many printing houses, and the famous color palettes produced by the company have become a modern cultural icon. In 2009, the company decided to open its first hotel where the defining thing was going to be the color.
Created in the 60’s in the United States, the Pantone system represents a typographic standard that can define thousands of colors and different nuances. As time went by, the brand has made its entrance in the design world, promoting its colors as a decorative element. Each color has a code and can be easily identified by using a portable color palette.
The general design of the Pantone hotel, situated in the centre of Brussels, was created by Michel Penneman and Oliver Hannaert and is based upon a combination of white and color. All rooms are decorated in an extremely minimalist way, the defining elements being the colors and the geometric furniture. Each color has a certain signification and the guests can choose the room depending on their favorite color. Plus, every room is decorated with original photos of the Belgian photographer Viktor Levi.
Not just the rooms are colored in the Pantone nuances. The dishes, the shelves, the furniture, the sheets and even the building, are colored in vivid and spectacular colors. The guests receive consulting services concerning the color and its use. Companies like Nike, Tiffany & Co. and Victoria’s Secret have asked Pantone consultants for help to determine the optimal combinations for their products and their brands.
As a typical Belgian note, the guests can choose from several bicycles to explore the city, each one being colored in a Pantone nuance. The prices start from €100 a night and the reservations can be made on pantonehotel.com.