The Cheap & Chic style is youthful, funny, colorful and honors the ambition of Moschino who brings a new vibration to fashion. It’s probably the only brand capable in mixing prints with fruits, vegetables and flowers in a new collection so fresh that makes you want to eat it.
Franco Moschino, ex-fashion illustrator established the Moschino Couture brand in the early 80’s as a defiance to the patterns, stereotypes and to the outdated clothes collection.
The clothes he designed were provocative, overflowing of color and very eccentric. The style itself was in this way confused with the name Moschino.
After the death of Franco, his assistant Rosella Jardini took over the creation department and kept untouched the particular approach of fashion. Each collection has an eccentric detail, but Cheap & Chic is by far its favorite playground, the collection being one in which were experimented different shapes, colors and textures.
The adolescent attires are inspired from a garden with flowers, fruits and vegetables. The Spring of Rosella Jardini starts with a strawberry-dress with a green bow instead of leaves. Apples, grapes, flowers and vegetables are mixed into a whole that improve the moods of all women.